EXCELLENT CUSTOMER SERVICE, THE KEY TO WINNING LIFETIME CUSTOMERS

Providing good service is not enough, in order for transactions to be successful, the customer must perceive that he is receiving good service. Customers come to you because they have a need, it is up to you to determine what the need is and then meet it according to their expectations.

Customers will remain loyal to your company as long as they believe that the level of service being offered meets their needs, if however they believe the level of service no longer satisfies those needs, they will go elsewhere.

Regardless of the product or service, generally customers can choose to do business with several different companies; most of these will offer similar products at comparable prices. Often, the only thing that separates one company from another is service.

Every one that deals with customers on day-to-day basis-influences the way the customer perceives the company. If you are friendly and helpful, the company is perceived as a pleasant and easy place to do business. By the same token, if you are surly and uncooperative, the company is perceived as unfriendly and a place where it is difficult to get what you want.

Based on our attitude and actions, customers will make their judgments on:

• What kind of people the company employs

• The company’s value system

• Whether or not the company practices what it preaches in its advertisements

Service people are the most important people working in an organization, without them there is no product, no sale, and no profit. Infact, they are the product! and Quality service keeps current customers satisfied, ensures a better reputation, gains new business, and increases market share.