ACHIEVING CUSTOMER SERVICE EXCELLENCE, it more than just being nice!

Excellent customer service should be a normal occurrence, yet in most businesses today, you will, more than likely, not receive  exceptional service. Though you might receive the product or service you came for, and you may even come in contact with someone nice to you, but customer service that exceeds expectations does not occur often enough.

No matter how much we talk about it, the delivery of excellent customer service seems to elude even the most dedicated businesses. Yes many businesses believe in the importance of providing high levels of customer service and even deliver it on a reasonable consistent basis; however I think you will agree that positive customer service experiences have become the exception, instead of the rule in businesses across the country.

Providing excellent customer service takes planning and execution, and for some, it is more than they are willing to do. But great customer service can be the most exploitable difference between you and your competitors. Virtually anyone can carry the same brand as you, and many are willing to sell for less. However, customers who receive excellent customer service spend more and are typically more loyal to a business than those who receive mediocre service. You will also have fewer customer complaints and spend less time resolving those occasional complaints you do receive.

“Customer Service” is a phrase full of promises, but it often becomes just empty greetings and filling orders. It is interesting that the active world here is “serve,” which means to attend to, wait upon, or to be servant to another. In our fast paced society today, we find fewer people willing to submit to each other; however when it does occur, it is noticed and appreciated.